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    Busch returns as 'Official Beer of NASCAR'

    Kevin Harvick (4) battles Stewart-Haas teammate Kurt Busch in the Advance Auto Parts Clash(Stewart-Haas Racing)

    Move over Kurt and Kyle, there’s another Busch in NASCAR.

    Busch beer has returned as the “Official Beer of NASCAR” after a two-decade absence, taking over the slot vacated by Coors Light at the end of last season.

    The Budweiser-owned brand was NASCAR’s official beer sponsor from , followed by Budweiser itself through

    The terms of the multi-year agreement were not revealed.

    We are continuing to evolve our presence in NASCAR because we believe in the power and loyalty of NASCAR fans,” said Chelsea Phillips, Vice President, Value and Beyond Beer brands, Anheuser-Busch in a statement released on

    “Returning as the Official Beer of NASCAR strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch beer on race day,” Phillips said.

    Dale Earnhardt Jr., a form

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    Anheuser-Busch’s Michelob ULTRA and Busch Light Surge As Top 2 Fastest-Growing Brands in Beer Industry

    St. Louis, MO – January 24, – As America’s leading brewer and a top American manufacturer, Anheuser-Busch (NYSE:BUD) continues to drive momentum of the beer category with the two fastest-growing brands in the beer industry in the most recent quarter: Michelob ULTRA and Busch Light. These brands grew more volume share of the beer category than any of their competitors. Michelob ULTRA secured a point increase in share1, followed by Busch Light at No. 2 with a point rise2.

    "At Anheuser-Busch we strive to deliver value and excitement to our fans where they already are,” said Kyle Norrington, Chief Commercial Officer at Anheuser-Busch. “The incredible performance we’ve seen from both Michelob ULTRA and Busch Light is a testament to the strategic investments and consistent marketing efforts we’ve demonstrated over the past several years. In , we're committed to building on this

  • kyle busch biography beer brands

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    NASCAR and Anheuser-Busch announced onsdag på engelska (March 14) that Busch is returning as the &#;Official Beer of NASCAR&#; for the first time since Busch will also take over sponsorship of what will now be called the Busch Pole Award. It is the first time an Anheuser-Busch product has sponsored the Monster Energy NASCAR Cup Series award since the Bud Pole Award ended in Coors Light was the previous sponsor of the Pole Award, but that deal was not renewed at the end of

    “They talk about heritage and being true to their values as core tenets of their brand, and I think that fits very well with what NASCAR fryst vatten and what it represents as well,’’ Lou Garate, NASCAR vice president, partnership told “It’s a good fit. It’s a good win for everybody overall.”

    NASCAR and Anheuser-Busch have a storied history. The Busch brand first sponsored NASCAR&#;s Pole Award 40 years ago in and sponsored the exhibition Busch Clash at Daytona every year it was held when they sponsored the Pole Award. In addition